communication platforms based on Weibo, WeChat, micro-net, and
micro-film. The emergence of microblogging and other
communication platforms has enabled corporate marketing to
enter a brand new model, and at the same time provides a good
channel for the creation of corporate brands. How to face the
challenges of the "micro-era" network and seize market
opportunities are major issues that companies must face. Based
on the explanation of the relationship, status and
characteristics of the micro-era of the Internet and the
creation of marketing brands, this article analyzes the
opportunities and challenges brought about by the micro-era of
the Internet and proposes corresponding countermeasures to
provide references for the theory and practice of related
fields.
Key words:Network; Micro-era; Brand Creation
引言
品牌消费成为当下人们消费的主要方式之一，消费者购买行为和购买
心理告诉我们，消费者在购买活动中处于品牌的偏好进行的消费行为众
多，品牌的传播问题，是刺激消费者消费的关键因素，品牌创建中的传
播问题的研究对于刺激消费，促进企业品牌的发展具有积极的作用。我
国企业虽然创建大量的品牌，但在品牌传播上存在大量的广告浪费等现
