关键词：CHOKER；品牌活动推广；一物多用；新包装
Abstract
The topic of the graduation design is "ATRANU "（@ Ran)，the
promotion plan of handmade brand activities for university
students. There are sale bottlenecks in jewelry shop. It
formulates the related theme activity to increase the shop
visibility and enhances sales volume of the shop product.
First, the editor of WeChat Official Accounts and the made of
Dou Yin ads attract customers to increase popularity of stores.
Through the design of new packaging, the way to sell products
on the spot is to increase the actual sales.
The first part of the market research report, according to
the design of the expected topics, it carries out market
research for old customers buying products in the ATRAN stores
and college students in Hangzhou through questionnaires, WeChat
interviews, computer search and other ways. It focuses on
analyzing the questionnaire of the old customers who have
purchased the products ,exploring the brand advantages and
exploring the image of the shops in the eyes of the customers.
